Changing Expectations.
This winter I had the opportunity to put together another event identity for the Association of Midwest Museums. I started working with AMM several years ago when I was with the Minnesota Association of Museums, and it has been a joy to design their conference identities, as well as rebrand the organization in 2016.
The 2019 conference theme is “Changing Expectations” and my visual interpretation takes a look at the ways the traditional museum must change to meet the moment and the communities it serves. Through frenetic scribbles and collaged imagery, I had a lot of fun expanding this idea of change into a full event identity. You can check out the project page here! Below are some of the ways I applied this crazy identity across everything from tote bags to social media posts.
