Changing Expectations: Conference Program.

Earlier this year, I designed the event branding for the Association of Midwest Museums’ 2019 conference. I continued the project this summer with the design of the 40+ page conference program. These programs are always fun, but in many ways they are a marathon. Content trickles in, advertising constraints come into play, rounds and rounds of copy edits—this is not a project for someone uninterested in details.

Some of my favorite spreads are shown below. You’ll notice I continued the controlled chaos with visual elements thrown alongside content. That said, this program must function in many different ways, most critically as a guide for attendees. The design could not overwhelm the information, so large blocks of color are used sparingly for special callouts and I played behind photography that was already eye-catching.

The least flashy part of the design was also the most difficult—handing so much copy, hierarchy, and organizing a massive amount of information. Only through strict rules for content coding was I able to keep information readable and consistent across all pages. Take a look at the full program to check out how I handled dozens of pages of copy. The entire project can be viewed in my portfolio.