A fictional outfitter, Tempest is an outdoor gear company that required an approachable yet trustworthy brand. It was important to convey that the outdoors are for everyone and that Tempest gear is reliable on and off the trail. The mark functions in a variety of settings including ad campaigns, stationary, in stores, and on gear. Strong and simple, it is meant to be a recognizable symbol of Tempest alone, in a lock-up, or inverted and easily spotted on their products. To inspire others to get outside, the ads use images of magnificent destinations paired with larger-than-life text and the Tempest mark. Tempest gear is the soul of the brand so its packaging needed to show off and not detract from the products. As a result, the mark takes center stage and packaging is made from reuseable materials. When it comes to Tempest, simple imagery is used to convey simple living, inviting everyone to adventure every day.