North Woods Conference.
Celebrating Minnesota's North Woods and it's museum community, my design for the Minnesota Association of Museums' (MAM) conference in Ely, Minnesota needed to draw museum professionals from across the state up to edge of the wilderness. Reflecting trail markers and map legends, I developed a set of icons to fit within MAM's minimalist brand. Black and white images from the Boundary Waters Canoe Area Wilderness contrasted with bright colors found in Northern Minnesota in autumn: greens, blues, and changing leaves. Responsible for all branding and collateral, I designed website and social media graphics, signage and the conference program, as well as other on-site and promotional materials.