North Woods Conference

Celebrating Minnesota's North Woods and it's museum community, my design for the Minnesota Association of Museums' (MAM) conference in Ely, Minnesota needed to draw museum professionals from across the state up to edge of the wilderness.

Each year, the MAM brings together the museum community to discuss best practices, new strategies, and emerging solutions that are strengthening museum practice across the state at their Annual Conference. MAM’s Annual Conference is the leading museum networking event that takes place in Minnesota, with a simple, shared vision: to understand the work museums doing across the state and make the communities they serve more healthy, vibrant, and sustainable.

Concept & Use

Reflecting trail markers and map legends, I developed a set of icons to fit within MAM's minimalist brand. Black and white images from the Boundary Waters Canoe Area Wilderness contrasted with bright colors found in Northern Minnesota in autumn: greens, blues, and changing leaves. Responsible for all branding and collateral, I designed website and social media graphics, signage and the conference program, as well as other on-site and promotional materials.