Lights, Camera, Action!
The goal for Way to Grow’s 2018 Shine Celebration was to provide memorable, glamorous, and entertaining experience. The theme of Lights, Camera, Action! drew inspiration from the movies and glamorous parties of Old Hollywood. Designed with vintage theaters and art deco influences in mind, the graphic identity utilizes thin line work and complex illustrations to achieve a sleek, classic look that eludes to eras gone by without directly replicating their styles. The identity was expanded to include posters, invitations and RSVP cards, programs, and an introductory animation.