Museum Conference – Chicago.

Annual events need to spark interest year after year. With the Association of Midwest Museums' (AMM) conference traveling to a new state each year, it's important to engage not only the dedicated members but also intrigue potential new colleagues in the museum field. I was tasked with overhauling the event identity for the 2018 conference with the goal of reminding members that the Midwest does not have to mean small or conventional. Pulling from Chicago photography and sampling colors from vibrant urban murals and AMMs own identity, this event identity and subsequent collateral was designed to shake up the museum community and drive attention to AMM's lineup of influential and challenging speakers, workshops, and events. I was responsible for designing the identity, example social media posts, postcards, and the conference program.