Scholarship recruitment materials.
How do you grab the attention of high school seniors when they are stuck in their phones, busy with friends, and working hard to get into their top choice school? Good question.
I worked with Wallin Education Partners staff to focus the message in this poster and recruitment card. Rather than bombarding students with secondary information, we fed them the distilled version of the message: GET MONEY FOR COLLEGE.
To brighten the materials and make them approachable, the more casual secondary colors were used and formal portraits and logos were kept small and to a minimum. Still adhering to Wallin's brand guidelines, this revamped poster and accordion card puts a new spin on an annual campaign.