Celebrating Superheroes.

My last project at Way to Grow was a fundraising campaign that celebrated caregivers of all kinds. Since the start of the pandemic, caregivers have had to be superheroes to their children—more so than ever before. Whether it’s virtual learning at home, providing a safe space during a scary time, or finding ways to make ends meet, caregivers have gone above and beyond and deserve to be celebrated. Aligned with a 10-day state-wide giving campaign and Mother’s Day, we set out to raise funds to support Way to Grow families.

With superheroes in mind, I designed a comic-inspired identity that spotlight families, shared testimonials, and inspired donations. Through this digital campaign, Way to Grow raised thousands in support of the children and families of Minneapolis.